AREA15 Prepares for Its Biggest Year Yet in 2026

AREA15 Prepares for Its Biggest Year Yet

AREA15 is gearing up for what promises to be its most ambitious expansion yet, with more than a dozen new experiences set to open throughout 2026. The immersive entertainment district, located parallel to the Las Vegas Strip, announced a diverse lineup of tenants that will transform the venue into an even more compelling destination for pop culture enthusiasts and entertainment seekers.

Among the standout additions are MINISO, the global lifestyle retailer known for its extensive collection of licensed merchandise from Disney, Marvel, Sanrio, and Harry Potter. The brand‘s rotating drops of collectibles and themed accessories create what essentially amounts to a pop-culture treasure hunt – perfect for the discovery-driven atmosphere that defines AREA15’s appeal.

House Rules, formerly known as Lane Park in Scottsdale, brings competitive socializing to new heights with interactive games like ice curling, duckpin bowling, and carrom. The venue‘s blend of elevated comfort food and globally inspired games fits seamlessly into AREA15’s mission to surprise visitors at every turn.

Culinary Adventures Take Center Stage

The food and beverage lineup reads like a who's who of innovative dining concepts. Fuku Chicken, developed by renowned chef David Chang of Momofuku fame, will serve bold fried chicken sandwiches alongside spicy bites and savory sides. Meanwhile, Good Company Burgers comes from chef Sam Marvin of Echo & Rig, which claimed the title of “#1 Best Steakhouse in Las Vegas” in 2025.

The culinary diversity extends to Chilango's Tacos for authentic street-style Mexican fare, Saint Honoré Doughnuts & Beignets for handcrafted brioche treats, and The Bowl, where James Beard-nominated chef Jimmy Lee will showcase state-of-the-art robot chefs cooking meals right before guests' eyes. Even Cosmic Pretzel adds to the otherworldly atmosphere with uniquely shaped pretzels designed as flying saucers and rocket ships.

The official AREA15 website details how these additions complement the venue‘s existing roster of attractions like Meow Wolf’s Omega Mart and Illuminarium.

Major Attractions Anchor the Expansion

Perhaps the most significant addition is the Museum of Ice Cream's largest global flagship location, spanning nearly 30,000 square feet. The expanded venue will feature the world's first ice cream buffet, ice cream-themed hotel suites, and the famous sprinkle pool that has become an Instagram sensation worldwide.

Dolls Kill represents another major retail coup, bringing its celebration of alternative fashion culture to life in ways fans haven't experienced before. The flagship store promises exclusive Las Vegas collections, limited-edition items, and community-driven events that will establish it as a hub for nonconformist style.

Looking ahead to Q1 2027, iFLY Indoor Skydiving will add another dimension to the thrill-seeker offerings with professionally designed wind tunnels and flying progression programs.

Building on Recent Success

These announcements build on AREA15‘s already impressive momentum, with recently opened attractions including Universal Destinations & Experiences’ Universal Horror Unleashed and The Escape Game now welcoming visitors. The venue has earned recognition from major publications, claiming the top spot in Blooloop‘s “World’s Top 11 Immersive Art Experiences” and receiving accolades from USA Today and Las Vegas Weekly.

“AREA15 is designed to surprise people every time they walk through the door,” said Winston Fisher, chief executive officer, AREA15, in the press release. The expanding roster certainly delivers on that promise, creating an entertainment ecosystem that appeals to families, culture explorers, and anyone seeking experiences that push beyond traditional Vegas entertainment.

With this ambitious 2026 lineup, AREA15 continues redefining what an entertainment district can be – a place where discovery truly never stops.