The Mob Museum Takes Over Harry Reid Airport

Keisha Morrison

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posted on 6 days ago

The Mob Museum Takes Over Harry Reid Airport

Let me tell you, this is actually genius. The Mob Museum just opened their first-ever retail store at Harry Reid International Airport, and I‘m not gonna lie – it’s about time someone brought some real Vegas flavor to those sterile airport terminals. Located in the D Gates, this partnership with Day One Group is giving travelers a taste of what makes our city actually interesting before they even collect their baggage.

Real talk, most airport shops are boring as hell, selling the same generic “I Love Vegas” t-shirts and overpriced snacks. But The Mob Museum is doing something different here. They're displaying John Gotti's actual 1972 Signal Red Jaguar XKE right at the concourse entrance – you know, the one the Gambino crime family boss got as a gift from Gregory DePalma. Now that's how you grab attention at 5 a.m. when people are dragging themselves through security.

Interactive Crime History Experience

This isn't just another souvenir shop throwing around Vegas clichés. The store features actual artifacts from both sides of the law, including pieces from the LAPD's Gangster Squad and exhibits about Mob-era Las Vegas. But here's what I love most – you can take the oath of a “made” man and snap your own mugshot in a police lineup. Absolutely brilliant marketing that actually delivers an experience worth Instagram stories.

The St. Valentine's Day Massacre artifacts are there too, which honestly beats the hell out of looking at slot machine keychains for the millionth time. Jonathan Ullman, CEO of The Mob Museum, said in the press release that this space is meant to “spark curiosity” and offer “a glimpse into the stories and artifacts that await downtown.” Smart move – get people hooked at the airport, then reel them in for the full Mob Museum experience downtown.

Strategic Vegas Marketing Move

With 58 million passengers flowing through Harry Reid in 2024 and The Mob Museum drawing over 400,000 visitors annually to their downtown location, this airport store is pure strategic genius. Instead of competing with every other Vegas attraction for tourist attention on the Strip, they're catching people at the literal gateway to the city.

James C. Chrisley, Clark County Director of Aviation, noted in the announcement that the airport “plays a unique role in connecting millions of travelers to the spirit of Las Vegas.” Finally, someone gets it. This is how you showcase actual Vegas history instead of manufactured theme park nonsense.

Worth the Airport Detour

The store operates 5 a.m. to 9 p.m. seven days a week, which means whether you‘re catching an early flight or dealing with delays, you can actually do something interesting with your time. They’re selling branded apparel, books, and the usual suspects, but the real draw is getting that preview of organized crime history that makes Vegas fascinating.

I'll be honest – this makes me want to book a flight just to check out Gotti's Jaguar and take that mugshot. Now that's saying something about airport retail done right.

Keisha Morrison
Official Verified Account

Keisha Morrison is a Chicago native who's been calling Vegas home for 8 years. As a former marketing exec turned freelance writer, she brings an unfiltered perspective to Vegas nightlife, dining, and entertainment. Known for her hot takes and honest reviews, Keisha tells you what's actually worth your time and money - no sugarcoating required. When she's not exploring the latest Vegas openings, she's probably at a dive bar or rooftop pool, living her best life.